Downtown Toronto · Est. dateline
The news website and podcast reporting the core of downtown Toronto.
The rate plate
Three placements, one page, prices in Canadian dollars. Every row is the same offer you'll be billed for — nothing here is a starting-from figure.
| Placement | Format | Run | Price (CAD) |
|---|---|---|---|
| Yonge–Dundas Morning Note | One sponsor note, weekday newsletter | 5 consecutive editions | $165 |
| Downtown Beat Host-Reads | Host-read mention, weekly podcast | 4 reads over one month | $640 |
| Core City Partner Month | Website, newsletter & podcast combined | One month | $1,290 |
Full descriptions, what each placement includes and how bookings are scheduled are on the Advertise with us page.
What to bring to the first call
Booking a placement is quick once we have the basics. A short briefing keeps host-reads and sponsor notes sounding like they belong on the page rather than dropped into it.
- 01 Your business name, address or coverage area, and the offer or event you'd like mentioned.
- 02 A logo file for newsletter placements, or a short set of talking points for a host-read.
- 03 Preferred edition or episode dates, where possible — we'll confirm what's open.
- 04 A billing contact for the invoice, sent ahead of the first placement running.
How a placement gets on air, or on the page
First message
Tell us which placement suits you, using the form below or by phone.
Briefing
A short call or email exchange gathers copy, logo and preferred dates.
Draft & review
We send wording or a script outline for your review before anything runs.
It runs
Your placement runs on schedule; a short summary follows once it's complete.
What the price on the rate plate includes
Each price above is the full cost of that placement as listed — the number of editions or reads shown, the copy-edit or script-review round described on the services page, and the short summary delivered once the run is complete. There is no separate production fee for the formats listed.
An invoice is issued once details are confirmed at the briefing call. If a request changes the scope — additional editions, a longer campaign, extra creative rounds — we'll quote that as its own booking rather than adjusting the listed price.
What's included
- The exact number of editions, reads or article slots listed for the placement booked.
- One round of copy or script review before anything runs.
- A short, plain-language summary after the run — opens and clicks for newsletter placements, a listen-count note for podcast reads.
What isn't
- Design or copywriting from a blank page — bring your own logo, offer and talking points; we'll help shape the wording.
- Editorial coverage. Advertising placements are always labelled as such and sit apart from our reporting.
- A promised sales outcome for the advertiser — we describe the placement and the format, never a certain result.
A typical Core City Partner Month
Planning session and shared content calendar; sidebar placement goes live.
First newsletter sponsor note and the first podcast mention run.
Explainer article, labelled as partner content, publishes on the site.
Second newsletter note and remaining podcast mentions; closing report sent.
Who this reaches
Weekday commuters through Yonge–Dundas
Reading the newsletter on the way to a desk in the Discovery District.
Kensington Market and St. Lawrence regulars
Following the podcast for what's changing on their own blocks.
Waterfront office and condo residents
Checking the site for local notices between the harbourfront and the core.
A sample placement
How a sponsor note reads inside the newsletter:
Sponsored note
Kensington Market is trying a new bakery this week — [Business Name] on Augusta, open from 7am. Full details on their storefront.
How placements stay consistent
Every sponsor note and host-read follows the same short process regardless of the advertiser: a briefing call, a review step before anything runs, and a plain-language summary once it's done. Editorial staff write and produce the news content; advertising placements are handled by a separate desk and always carry a "Sponsored" or "Partner content" label.
We keep the same host, the same newsletter format and the same podcast schedule from booking to booking, so a placement running in week one of a campaign sounds the same as one running in week four.
5
downtown neighbourhoods covered — Yonge–Dundas to the central waterfront
5
consecutive newsletter editions in a Morning Note booking
4
host-read mentions, 45 seconds each, per podcast booking
3
placements on the rate plate — newsletter, podcast, cross-platform
Birchcast, straight to the desk
- 123 Edward Street, Suite 217, Toronto, ON M5G 1E2
- +1 647-349-7046
- [email protected]
- Monday – Friday, 08:30–17:00
- Eastern Time (ET) — Toronto
Book a placement
Send the basics and we'll reply with open dates and next steps.
Our desk, one block off Yonge
Read the full rate plate and what each placement includes.
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