FAQ

Frequently asked questions

Everything advertisers and readers usually ask before their first booking or their first read.

About the service

What exactly is included in a placement?

Each of the three placements on the rate plate lists its own inclusions — number of editions or reads, one review round and a short summary once it's complete. Full detail for each is on the Advertise with us page.

,
What area does Birchcast cover?

Downtown Toronto: Yonge–Dundas, the Discovery District, Kensington Market, the St. Lawrence neighbourhood and the central waterfront. We don't sell placements aimed at readers outside that core.

,
What format do sponsor notes and host-reads take?

Newsletter sponsor notes are short written text with a small logo, set into the weekday newsletter layout. Podcast mentions are 45-second segments read live by the host, not pre-recorded ad drops.

,
How long does a placement run for?

A newsletter booking runs five consecutive editions, a podcast booking runs four reads across one month, and a Core City Partner Month runs for one calendar month across all three formats.

Process & scheduling

How do I start a booking?

Send a message through the form on the home page, or call or email us directly. Tell us which placement interests you and we'll set up a short briefing call.

,
What happens after my first message?

We schedule a brief call to gather your copy, logo or talking points and preferred dates, then confirm which editions or episodes are open.

,
How far ahead should I book?

Within a few business days is typical for newsletter and podcast slots; a Core City Partner Month benefits from a little more lead time so the planning session has room to set a full calendar.

,
What does the assessment or briefing call involve?

A short conversation about your business, the offer or event you want mentioned, and any dates that matter to you, so we can draft wording that fits the newsletter or the podcast's tone.

Pricing & payment

What do the prices on the rate plate include?

The full placement as described — the number of editions or reads, one review round, and the summary delivered at the end. There's no separate production fee for the formats listed.

,
How do estimates work if I want something different?

If a request falls outside the three listed placements — more editions, a longer campaign, extra review rounds — we quote that separately rather than adjusting the listed price. See Payment & Refund Policy for how payments and refunds are handled, and Returns Policy for changing a booking.

,
How do I pay for a placement?

An invoice is sent once your booking is confirmed at the briefing call, ahead of the first placement running. Accepted methods are confirmed on the invoice itself.

Practical

What are your working hours?

Our desk is open Monday – Friday, 08:30–17:00, Eastern Time (ET) — Toronto. Messages sent outside those hours are answered the next business day.

,
How can I reach the team?

By email at [email protected], by phone at +1 647-349-7046, or by visiting our desk — details are on the contact page.

,
Where is Birchcast based?

On Edward Street in downtown Toronto, one block off Yonge — see the map on the home page and full address on the contact page.

,
Do you cover businesses outside downtown Toronto?

No. Our reporting and our advertising placements are both built around the downtown core — Yonge–Dundas through to the central waterfront — and we describe our reach only within that area.

Still have a question about a placement?