Privacy Policy

Last updated: September 15, 2026

1. Who we are

This website is published under the Birchcast name. Birchcast is operated by EGGS MEDIA INC.

EGGS MEDIA INC.

123 Edward Street, Suite 217, Toronto, ON M5G 1E2

Phone: +1 647-349-7046 · Email: [email protected]

EGGS MEDIA INC. operates https://birchcast.world and is the data controller for personal information collected through it.

2. What data we collect

When you use the enquiry form on our home page we collect the name, email address, and — where you choose to provide them — phone number and message you submit. We also collect standard technical and usage information (pages viewed, browser type, approximate location from IP address) through analytics and, where consented to, advertising cookies described in our Cookie Policy.

3. How we use the data

We use submitted contact details to respond to enquiries about advertising placements, to schedule briefing calls and to send the placement summaries described on our Advertise with us page. Usage data helps us understand which pages and articles are read, in aggregate, so we can keep the site working well.

4. Legal basis

We process personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy law. Where we send newsletter communications, we rely on your express or implied consent under Canada's Anti-Spam Legislation (CASL); every newsletter message includes a clear way to unsubscribe.

5. Cookies & tracking

Our use of cookies — essential, performance and advertising categories — is described in full in our Cookie Policy, including how to change your preferences at any time.

6. Third parties

We use standard third-party analytics and advertising-measurement services to understand site traffic and to report on advertising placements. These providers process data on our behalf under their own security and confidentiality commitments; we do not sell personal information to third parties.

7. Data retention

Enquiry and booking records are kept for as long as needed to deliver the placement and to meet our accounting and tax obligations, after which they are deleted or anonymized.

8. Your rights

Under PIPEDA you may ask to access, correct or delete the personal information we hold about you, and you may withdraw consent to marketing communications at any time. Send a request to [email protected] and we will respond within a reasonable time.

9. Data security

We use reasonable technical and organizational safeguards appropriate to the information we hold, including restricted access to enquiry records and secure transmission of form submissions.

10. Children's data

Birchcast is a general news and advertising publication not directed at children, and we do not knowingly collect personal information from minors.

11. Changes to this policy

We may update this policy from time to time; the date above reflects the most recent revision. Material changes will be reflected on this page.